We have met some extremely talented food producers these last few months. But for some new businesses, the innovation and smart ideas, haven’t been translated into their online experience, an area of promotion and sales they then are missing out on.
You really don’t need masses of money to have a a great looking and commercially rewarding web presence. You just need the right approach.
Love him or loathe him, Jamie Oliver has an amazing track record when it comes to digital smarts. The recent refresh of Jamieoliver.com has delivered a market leading experience. Simple rules about building a service rather than a web site. There is a really informative interview HERE with three of the designers who talk through the process of getting to such a great, and commercially sound, customer experience.
There is a lot to be learned from following these guys ideas.