Iceland make a good fist of encouraging shoppers to go to their local butchers

So where does the beef in Iceland beef burgers actually come from?
So where does the beef in Iceland beef burgers actually come from?

In the wake of the horse meat scandal. Iceland have been putting up these posters claiming their burgers are ‘100% tested’ Couple of rather obvious points to this claim. One, you mean you didn’t test before?​ and Two, far more important considering current* shopper treands, There is no mention of where the beef comes from. The key issue for consumer trust in grocery is being transparant about source and provenance. Putting up such a prominent poster that fails to say where the beef comes from, begs the question, what are you hiding?

Another great argument for shopping at your local butchers

http://realbusiness.co.uk/article/18331-is-the-horsemeat-scandal-a-great-opportunity-for-small-businesses

http://www.guardian.co.uk/money/2013/jan/16/horse-dna-beefburgers-what-happened-where-how

http://www.fitch.com/think-article/supermarket-of-the-future

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