The upside of this is that it proves the trend is for shoppers to be happier in a local outlet rather than corporate bland. I’m not just in happy spin mode, really Tesco would not spend close to £50 Million unless it thought shoppers were changing. We should continue to celebrate and support examples of local food creativity and innovation.
Today the BBC said ‘..More than half of UK consumers have changed their shopping habits as a result of the horse-meat scandal..’ Which is great, but it does mean the emphasis moves back to local retailers and producers to respond, make a fuss of the new shoppers, introduce them to your range. Build on the key trends; Local, Transparent, Honest.