We have met some extremely talented food producers these last few months. But for some new businesses, the innovation and smart ideas, haven’t been translated into their online experience, an area of promotion and sales they then are missing out on.
You really don’t need masses of money to have a a great looking and commercially rewarding web presence. You just need the right approach.
Love him or loathe him, Jamie Oliver has an amazing track record when it comes to digital smarts. The recent refresh of Jamieoliver.com has delivered a market leading experience. Simple rules about building a service rather than a web site. There is a really informative interview HERE with three of the designers who talk through the process of getting to such a great, and commercially sound, customer experience.
There is a lot to be learned from following these guys ideas.
Lets face it, there are many worse ways of spending a Sunday than touring a brewery. This is a great informative tour. Given with real passion for the craft. So much happening in London right now with ales. Something like 44 different companies now brewing within the 33 boroughs of the capitol. This guys are hosting London’s Brewing on 4 – 5 May with over 30 of the London made beers available
Ropewalk, a set on Flickr.
Wandered around ropewalk today, a fresh change from Borough Market
When I saw this I joked about when will we see the first crop of London cider, but then realised that we already had a London wine company, so actually with the new craft ales in the capitol and recent openings of stills, well why the hell not? London Cider we await the first brand launch; Tooting Wine Company can be read about here = http://www.london24.com/lifestyle/food-drink/chateau_tooting_wine_revolution_1_896518
> found via http://www.projectdirt.com/person/5168/nicky-spear#!/journal_entry/14469